HM dresses – review of the leading Swedish clothing-retail company


HM is a well-known brand around the world due to its sustainable fashion. The main idea of the Swedish retail-clothing company is to provide the consumers with the products available for all. The budgetary clothes are performed both in the online store and the HM shop (the company operates in more than 62 countries for now).

The full name of HM company is Hennes & Mauritz AB H&M – the title was formed honored to the founders of the retail chain. The corporation permanently develops. Consumers prefer the style of the clothes they are able to buy and the low prices. The key features of the clothing retail organization are its seasonal sales and user-friendly interface of the official HM website.

HM dresses – store locator, the wide range of offers and other key points to take into account

Online shopping with H&M site is comfortable for purchasers worldwide. The store locator is available on the main page of the official site in order the consumers could see all the physical shops and actual sales in their region. The most popular direction of the Swedish retailer is HM US – most Americans prefer to purchase high-grade clothing items at an affordable price.

The kids’ fashion plays the hardball on the variety of clothes and is accessible as the H&M women category or men’s one. The main advantage of the H&M website is the qualitative way of the products sorting. That is why it is possible to find clothes of high interest quickly. The main filter is relating to the type of the clothing category:

  • For men;
  • Women;
  • Children.

Sale items are presented in the separate category and also could be filtered according to their type (basics, tops, jackets, jeans, etc.). The actual HM sale campaign is performed on the main page to be visible for all consumers from the very beginning of the clothes search. Additionally, there are thematic seasonal selections with the bright page-view, for example:

  • Feeling Floral;
  • From Beach to City;
  • Divided: Swimwear.

These collections are meant as the guidelines for the season. People could inspire and choose a suitable dress, trousers or a T-shirt for their fashionable wardrobe. All H&M site visitors are welcomed to sign up and get the hot topic news in terms of the email newsletters.

Additional directions and campaigns

One more key feature of the top-ranking retailer is its aspiration to keep up with the times. The clothing sets are permanently refilled with the new items, accessories, footwear. HM men assortment, as the women one is suitable both for the millennials and youth as well. Interesting offers and mass media campaigns are also the attractive features of the Swedish retailer.

The last Instagram hashtag campaign called #HMxMe. Customers are able to share their personal style with the clothing favorites from H&M shop for the chance to be featured on website. This is an interesting approach that helps clothing-retailer to stay reputable and top-ranking one.